Tell us the vertical and the ZIPs you work. We will come back with the signal volume we see, what a booked job is costing in your area right now, and an honest read on whether we can put 30 on your schedule in 30 days. If we can't, we will say so — it is cheaper for us than taking a client we cannot deliver for.
Roughly what share of inbound calls get picked up inside business hours. If you do not know, that is itself the answer and it is usually the first thing we fix.
How many jobs a week the crew can absorb without the quality dropping. Thirty booked jobs into a two-truck operation makes bad reviews, not a good month.
Not the radius on your website — the postcodes where the drive time and the ticket size actually work. That map is what we build the campaign against, and what we separate from every other client.