Every client gets the same weekly report: how many jobs were booked, which channel each came from, and what it cost. If a channel is not producing booked work we say so and move the money.
Figures are cumulative across all Excellent Finish subscribers to date. Individual results depend on vertical, market and how fast the phone gets answered — which is why we scope every engagement on a call before quoting.
Counted against the day-zero definition. Names, dates and addresses behind every one of them, so you can audit the number rather than take it on trust.
Which channel produced it and which campaign inside that channel. Reported by revenue booked, not by volume — forty cheap conversations that turn into three small jobs is worse than six that turn into three changeouts.
Spend divided by jobs actually booked, not by clicks or form fills. It is the only cost figure that tells you whether to spend more.
How many inbound calls were picked up inside business hours. This is the number most shops have never seen, and it is frequently the one holding everything else back.
The permit list was the part I didn't believe. We started calling houses with twelve-year-old units in March instead of waiting for June, and it flattened out the worst part of our year.
HVAC company ownerWe used to buy shared leads that four other guys got at the same time. Now we're at the door before anyone's searching. Same crew, same trucks, completely different month.
Plumbing company ownerThey're talking to executors weeks before anything hits the MLS. First year in three I haven't been in a bidding war.
Real estate investorWe look at how much demand your territory actually produces, what the county's publishing cadence allows, and how much work your crew can absorb. Then we tell you honestly whether 30 in 30 is realistic for you — before anyone signs anything.