Most of this industry sells volume and leaves you to work out what happened to it. We start from an event that already happened, reach the household while the problem is still theirs alone, instrument every stage, and settle on one number at day 30.
Which vertical, which counties and ZIPs you can service at a profit, and how much work your crew can absorb in a week without dropping any of it. Territories are exclusive, because the whole advantage is arriving first and that cannot be sold twice.
Every vertical has its own classifier and inside a vertical the weights move by metro. We start from what produced booked work for comparable companies in your city, then retrain on your own closed-won jobs as they accumulate. By month two it is reading your market, not an average of everyone's.
Into the CRM, onto the phones, or as a morning list — whichever gets a human talking to the customer soonest. Time to first contact moves close rate more than any other variable in every vertical we run, so it is the first thing we instrument and the first thing we report.
Customers reached, time to first contact, jobs booked, and which evidence each one came from. When a family of signals stops producing booked work in your market we turn it down and push weight to the ones that are earning.
Thirty booked jobs, counted exactly the way it was defined in writing on day zero. Hit it and we carry on. Miss it and you do not pay for that month. There is nothing to argue about, because the definition was fixed before the first campaign ran.
The reason guarantees turn into arguments is that nobody wrote down what the number meant. We write it down first.
This is the one that kills everything upstream of it. A supply-line failure is decided the same day. We report time to first contact on every household and put a name against the number.
In most shops more than half of quotes are never mentioned again after the day they were sent. On the managed plan every unclosed estimate goes into a tracked sequence with a call at forty-eight hours.
Not every source converts in every market. A family of evidence that never turns into booked work is costing you attention. We reweight monthly toward what actually closes for you.
Most of that market sells declared intent — somebody filled in a form, and the form was sold. That person may be six months and five competitors away from spending anything, and the same record was very likely sold to four other companies in your trade. We start from the opposite end: an event that has already happened and was written down somewhere official. A claim was approved. A permit expired. A default was recorded. A complaint was filed. Then we run the campaign that reaches that household first. You are not buying a name to call. You are buying work on the calendar.
A marketing company that happens to do its targeting from public evidence instead of an ad auction. Everything an agency does still happens here — the offer, the creative, the follow-up, the tracking, the reporting. What changes is where the audience comes from. Instead of bidding for proximity to a keyword against everyone else in your trade, we build the audience from records that say, with a date and an address, that the need already exists.
Six families of source: building permits, insurance claim reporting, public records including court and county filings, published reviews, public neighborhood signals, and municipal complaint databases. All of it is either public record or lawfully licensed. We do not buy consumer credit files, and nothing we use would make this a consumer report.
The sources are public or licensed, and the use is marketing — not credit, insurance underwriting, employment or tenancy decisions, which is the line the Fair Credit Reporting Act actually draws. On top of that, individual verticals carry their own rules: attorney solicitation windows, restrictions on driver and vehicle record use, state telemarketing law. We filter each campaign to what your vertical permits and we will show you what was excluded and why.
Calling, generally yes, inside state calling hours and against the do-not-call rules your business already follows. Cold texting, no. Messaging somebody who has not opted in carries statutory damages of $500 to $1,500 per message and no data source changes that. We will text you. You should not open by text with them.
None. Territories are exclusive by vertical, and inside a territory a household is worked for one client. The entire advantage is arriving before anybody else, so selling the same record five times would destroy the thing you are paying for. If your territory is taken we will tell you that rather than sell you a diluted version of it.
All 12 across the Phoenix metro and most of them in Tucson and Las Vegas. What varies is how open each county's records are — some jurisdictions publish permits nightly and some publish quarterly, and that sets a hard ceiling on how early anyone can possibly reach a household. We will tell you exactly what your county supports before you sign, not after.
Records are pulled continuously and classified on arrival, and on the direct channels most reach you within minutes. The real constraint is almost never us — it is how often the source jurisdiction publishes, and we will show you that number for your specific territory.
If we do not put 30 booked jobs on your calendar inside the 30 days, you owe nothing for that month. Not a partial refund, not a credit against future work. We can offer that because we scope the territory before we sign it and we turn down the accounts we do not think we can deliver for.
Then say so and we will scope it down. Overwhelming a two-truck operation produces missed calls, late arrivals and a bad review, which costs you more than a slower start ever would. Volume is a setting, and turning it down is frequently what makes a campaign profitable.
Answer the phone and do the work. Practically: somebody on your side has to pick up within a few minutes during business hours, because time to first contact moves close rate more than anything else we control. If nobody can answer the phone, we will tell you honestly that this will not work yet.
It depends on the vertical, the territory and how much of the system already exists. What does not vary is the structure: a fixed monthly fee, no long lock-in, and no fee at all in a month where we miss 30. The call is the fastest way to a real number.
We look at how much demand your territory actually produces, what the county's publishing cadence allows, and how much work your crew can absorb. Then we tell you honestly whether 30 in 30 is realistic for you — before anyone signs anything.